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In August 2010, the company appointed Adam Bain from News Corp.'s Fox Audience Network as president of revenue. In February 2010, Twitter users were sending 50 million tweets per day. For example, a record was set during the 2010 FIFA World Cup when fans wrote 2,940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14.
The record was broken again when 3,085 tweets per second were posted after the Los Angeles Lakers' victory in the 2010 NBA Finals on June 17, Twitter acquired application developer Atebits on April 11, 2010.
inspired by Flickr and the five-character length of American SMS short codes.
The decision was also partly due to the fact that the domain was already in use, and it was six months after the launch of twttr that the crew purchased the domain and changed the name of the service to Twitter.
Registered users can post tweets, but those who are unregistered can only read them.
Users access Twitter through its website interface, through Short Message Service (SMS) or mobile-device application software ("app").
On April 5, 2011, Twitter tested a new homepage and phased out the "Old Twitter".
By late November 2010, an average of a dozen updates per day were posted on the astronauts' communal account, @NASA_Astronauts.
NASA has also hosted over 25 "tweetups", events that provide guests with VIP access to NASA facilities and speakers with the goal of leveraging participants' social networks to further the outreach goals of NASA. This grew to 100 million tweets posted per quarter in 2008.
Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year. In 2012, more than 100 million users posted 340 million tweets a day, Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo.
Jack Dorsey, then an undergraduate student at New York University, introduced the idea of an individual using an SMS service to communicate with a small group.
On December 8, 2011, Twitter overhauled its website once more to feature the "Fly" design, which the service says is easier for new users to follow and promotes advertising.