Set up dating
Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.
If you’re a gay man, pose outdoors—48 percent of the profile pics of the most popular gay men on Ok Cupid were snapped outside. ) Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men.
The data shows that lesbians appreciate nice legs, gay men prize nice arms, and straight women and men are looking for flat stomachs above all else.
The tips got pretty specific in some cases: It’s 28 percent better for a male to refer to females as women rather than girls, and men who use “whom” get 31 percent more contacts from the opposite sex.
Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.
In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.
Yes, people are sad, angry, depressed, etc., but it’s a turn-off in the initial search phase.
Tip: Write the About Me and other profile sections in a Word document or email to yourself first, so you can use spell check and edit your information.
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at
These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.
Next, copy the text and paste it directly into the form on the dating site. The basic components in most online dating site profiles are pretty simple.