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That's one of the secrets to success behind Coffee Meets Bagel (or CMB), the female-centric dating app founded by Kang and her two sisters, Arum, 33, and Soo, 35, on Valentine’s Day in 2012.
Unlike the almost infinite number of swipes available on its competition, Kang's app gives each user a small number of “bagels” (or matches) each day at noon.
Kang and her sister always wanted to found a company together.
They were inspired by their parents who are both entrepreneurs.
It's so named because women get to make the first move: Male users will receive up to 21 matches at noon each day, then female users will get potential matches based on the men who have already "liked" them.
Explains Kang: “Men love selection and women are selective.” Though CMB has found that only 27 percent of conversations on the app are initiated by women, Kang hopes that #Ladies Choice will give women more confidence to reach out first since they already know that their matches like them.
Members of the LGBTQ community will also see a change in the app; they will all now receive up to five bagels per day instead of just one (currently the size of the community on the app doesn't scale with the 21-match-per-day numbers).
Users can also give and steal matches for others.
The app took off after the sisters appeared on Shark Tank to pitch their idea in January 2015.
Mark Cuban offered them million for the company (the largest offer on the show at the time), but they turned him down.
The Kang sisters went on to raise .8 million in series A funding. CMB has now made more than 2.5 billion introductions and created more than 50,000 happy couples.