However, this prevents you from reaching a wider audience and generate leads, as you miss the opportunity to communicate on a more visual level, too.
although it’s highly debatable whether or not it will ever push the text out of the picture.
Google has become our ultimate answer-provider, so you’ll type in a query in the search box and browse through different websites. We all intuitively seek the opportunity to build relationships with companies and that’s exactly why we prefer one over the other. Through the power of words and by being well aware of the value of marketing built on relationships, not solely on profit. It is an essential part of every carefully crafted, inbound strategy.
In any case, numbers don’t lie: adding a video to marketing emails can increase conversion rates by 80 percent, which is huge!
Around 87 percent of online marketers integrated video into their digital campaigns, and the reason is clear: videos require less cognitive strain and through the power of image, they influence our emotions on a deeper level compared to written content. This means our fast-paced, everyday life has made us look for key information in every text we encounter, which is exactly why you should pay attention to clever text formatting, great visuals, and turning to other forms, as well.
Don’t give too many choices or demand detailed answers; it’s likely people won’t respond.
In addition, you don’t need to know everything about them, just enough for creating meaningful content.
But doing so doesn’t mean you have to reinvent the wheel; sometimes it’s more than enough to find a new angle to an existing topic.