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At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.
And where is the incentive to work through relationship difficulty when it’s so easy to access alternatives?
By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.
An estimated 30 to 40 million North Americans now use online dating sites.
Slater doesn’t think that online dating will necessarily destroy monogamy, but he does think that monogamy will change and become more transient.
“The bar for what people consider to be a good relationship will go up,” he predicts.
On the day of the announcement, the stock price of Inter Active Corp—the parent site of online dating behemoths —dropped by more than two per cent. Over the past two decades, the Internet has become a fixture of the modern-day romance plot.