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This synthesis introduces the concept of structural marketing; the article offers both theoretical tenets and testable propositions in support of an initial framework for using organizational structure design elements as strategic marketing variables.Yet research examining the effects of different organizational structure design elements on marketing outcomes remains fragmented and scarce.Accordingly, this article seeks to synthesize and extend understanding of how firms use their organizational structural elements to achieve marketing objectives, and to offer a new perspective of .Hooper, Lundy and Bookman filed a motion for preliminary approval to settle a class action complaint filed more than six years ago on behalf of out-of-network California ambulatory surgery centers against United Healthcare Services and Optum Insight.The complaint alleges United and Optum Insight improperly calculated the reasonable and customary amounts for out-of-network ASCs, leading to millions of dollars in underpayments. There are an estimated 250 ASCs that could qualify to participate in the settlement, if the court preliminarily approves the settlement.
Steps to participate in the settlement will be sent to all potential class members.